Resumen:
In recent years, the spectator experience has gained increasing prominence as a central theme in the domain of
sports event management. This heightened attention stems from a growing awareness that optimizing the quality
of the spectator experience is essential not only for enhancing immediate engagement but also for cultivating
sustained loyalty among attendees. This study aimed to evaluate the satisfaction levels of 80 spectators Cycling
Challenge Mallorca 2023, a popular sporting event held annually in Spain. To accomplish this, researchers used
the Perceived Quality in Popular Sports Events Questionnaire, a validated instrument which consists 12 items
distributed across seven core dimensions of service quality, including aspects such as accessibility,
communication, and human resources. The results revealed a generally high level of satisfaction among
respondents, with the Human Resources dimension receiving the most favorable ratings. This finding
underscores the critical role of interpersonal interactions, staff professionalism, and volunteer engagement in
shaping positive perceptions of the event. Moreover, the analysis identified statistically significant differences in
satisfaction between regular and non-regular spectators, as well as between individuals with differing intentions
regarding future attendance. These variations suggest that prior experience and future behavioral intentions are
influential factors in how spectators evaluate event quality. The study¿s findings contribute meaningfully to the
expanding body of literature on spectator satisfaction and experiential quality in sports contexts. They emphasize
the importance of adopting a segmented approach to event planning, whereby organizers tailor services and
communication strategies to meet the diverse expectations of different audience groups. Ultimately, the research
highlights the necessity for continuous assessment and refinement of service quality dimensions to ensure the
enduring appeal, competitiveness, and success of sports events in an increasingly experience-driven market